Eucalee
Client
Villawood
Year
2022
Discipline
Brand Strategy and Ideation. Identity and Campaign Design. Sales Office and Site Signage Design. Website Design and Build.
Your home among the gum trees
Set against the picturesque backdrop of the Scenic Rim ranges to the southwest, Mount Tamborine to the east and under 10km to Beaudesert, Eucalee will be a unique community with a diverse choice of housing, an abundance of parks, open spaces and urban art designed to the highest standards in line with Villawood values.
Scenic as can be
Combining urban, contemporary living with a natural, untouched setting, the Eucalee brand balances the modern with the organic. The custom typeface has been created in a slab serif style, while curved corners, inspired by the shapes of gum nuts, give a playful nod to the environment and growth.
